And then because of the success of that damn book, suddenly I have to do another book, and another book and another book. I’m not somebody who’s set out to be a novelist per se. It just happened to be the clearest success I’ve had. I didn’t want to be trapped into just sitting in a room typing. It’s not the life I have envisaged for myself–sitting in a room typing for year after year. I kind of wanted to do something that would be…I’d get to work with a lot people, have a lot of fun, have a lot of meetings, have lots of brainstorming, lots of clever people around. I’ve also a chance to get a lot of toys. So that’s what this was. It was a kind of mid-life crisis project.

Regarding The Digital Village.

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Dirk gave a gracious bow of his head to the man’s retreating back, and then hurried on, opening the newspaper at the horoscope page as he did so.
“Virtually everything you decide today will be wrong,” it said bluntly.

My main role at The Digital Village is to create new projects, to move from one medium to another, to think strategically about new media and to fiddle with bits of equipment.

AppleMasters

“Now, that I didn’t know,” said Reg. “Your past has murkier things in it than I dreamed possible. A quality, I might add, that it shares with this soup.”

“Ford,” he said. “you’re turning into a penguin. Stop it.”

“Zaphod! Wake up!”
“Mmmmmwwwwwerrrrr?”
“Hey come on, wake up.”
“Just let me stick to what I’m good at, yeah?” muttered Zaphod and rolled away from the voice back to sleep.