Louise Schumacher: Do you love her?
Max Schumacher: I don’t know how I feel. I’m grateful I can feel anything.
Max Schumacher: I know I’m obsessed with her.
Louise Schumacher: Then say it. You keep telling me that you’re obsessed, you’re infatuated. Say that you’re in love with her.
Max Schumacher: I’m in love with her.
Nelson Chaney: All I know is that this violates every canon of respectable broadcasting.
Frank Hackett: We’re not a respectable network. We’re a whorehouse network, and we have to take whatever we can get.
Nelson Chaney: Well, I don’t want any part of it. I don’t fancy myself the president of a whorehouse.
Frank Hackett: That’s very commendable of you, Nelson. Now sit down. Your indignation is duly noted; you can always resign tomorrow.
Nelson Chaney: The affiliates won’t carry it.
Frank Hackett: The affiliates will kiss your ass if you can hand them a hit show.
Howard Beale: All I know is, you’ve got to get mad. You’ve got to say, “I’m a human being, goddamn it. My life has value.” So I want you to get up now. I want all of you to get up out of your chairs. I want you to get up right now and go to the window. Open it, and stick your head out, and yell, “I’m mad as hell, and I’m not going to take this anymore!”
Diana Christensen: What’s really bugging me now is my daytime programming. NBC’s got a lock on daytime – lousy game shows – and I’d like to bust them. I’m thinking of doing a homosexual soap opera, “The Dykes”: The heart-rending saga about a woman hopelessly in love with her husband’s mistress.
Diana Christensen: I was married for four years, and pretended to be happy; and I had six years of analysis, and pretended to be sane. My husband ran off with his boyfriend, and I had an affair with my analyst, who told me I was the worst lay he’d ever had.
Diana Christensen: I watched your 6 o’clock news today; it’s straight tabloid. You had a minute and a half of that lady riding a bike naked in Central Park; on the other hand, you had less than a minute of hard national and international news. It was all sex, scandal, brutal crime, sports, children with incurable diseases, and lost puppies. So, I don’t think I’ll listen to any protestations of high standards of journalism when you’re right down on the streets soliciting audiences like the rest of us. Look, all I’m saying is if you’re going to hustle, at least do it right.
Howard Beale: Television is not the truth. Television is a goddamned amusement park.
Howard Beale: This is not a psychotic breakdown; it’s a cleansing moment of clarity.
Max Schumacher: I’m not sure she’s capable of any real feelings. She’s television generation. She learned life from Bugs Bunny.
Diana Christensen: The time has come to re-evaluate our relationship, Max.
Max Schumacher: So I see.
Diana Christensen: I don’t like the way this script of ours has turned out. It’s turning into a seedy little drama.
Max Schumacher: You’re going to cancel the show?
Diana Christensen: Right.