Don Draper: Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.
Pete Campbell: A man like you I’d follow into combat blindfolded, and I wouldn’t be the first. Am I right, buddy?
Don Draper: Let’s take it a little slower. I don’t want to wake up pregnant.
Joan: Dr. Emerson’s a dream, isn’t he?
Peggy: He seemed nice.
Joan: He has a place in South Hampton. I’m not saying that I’ve seen it, but it’s beautiful.
Don Draper: People were buying cigarettes before Freud was born.
Don Draper: All I have is a crush-proof box, and four out of five dead people smoked your brand.
Rachel: You were expecting me to be a man. My father was, too.
Don Draper: The reason you haven’t felt it is because it doesn’t exist. What you call love was invented by guys like me, to sell nylons. You’re born alone and you die alone and this world just drops a bunch of rules on top of you to make you forget those facts. But I never forget. I’m living like there’s no tomorrow, because there isn’t one.
Midge Daniels: You know the rules, I don’t make plans and I don’t make breakfast.
Don Draper: We should get married.
Midge: You think I’d make a good ex-wife?