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Don Draper: Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.

Smoke Gets in Your Eyes (season 1, episode 1)

Pete Campbell: A man like you I’d follow into combat blindfolded, and I wouldn’t be the first. Am I right, buddy?
Don Draper: Let’s take it a little slower. I don’t want to wake up pregnant.

Smoke Gets in Your Eyes (season 1, episode 1)

Joan: Dr. Emerson’s a dream, isn’t he?
Peggy: He seemed nice.
Joan: He has a place in South Hampton. I’m not saying that I’ve seen it, but it’s beautiful.

Smoke Gets in Your Eyes (season 1, episode 1)

Don Draper: People were buying cigarettes before Freud was born.

Smoke Gets in Your Eyes (season 1, episode 1)

Don Draper: All I have is a crush-proof box, and four out of five dead people smoked your brand.

Smoke Gets in Your Eyes (season 1, episode 1)