Quotes with lore.

A pop-culture megastore of lines from film, TV, video games, books, comics and anime, with the lore behind every one. Five floors. Take the lift.

Information desk

Today's line

Face front, True Believers!

— Stan Lee

Floor G: Film & TV

Staff pick

The truth is out there.

— Series tagline, The X-Files

Floor 1: Video Games

Press start

Would you kindly?

— Control phrase, BioShock

Floor 2: Books

Shelf pick

War is peace. Freedom is slavery. Ignorance is strength.

— The three slogans of the Party, Nineteen Eighty-Four (1949), Nineteen Eighty-Four (aka 1984)

Floor 3: Comics & Anime

Fresh off the press

Now, this end is called the thagomizer...after the late Thag Simmons.

— Caption of a caveman lecturer's diagram, Gary Larson's The Far Side (1982), The Far Side

Floor 4: Signings

From the signings board

What I cannot create, I do not understand.

— Richard Feynman

Behind the ground floor's bead curtain: The Back Room

Opens after midnight. Cult and horror, after dark. Until then, browse the horror shelf.

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