Mid-century flat illustration of a sheepish agent in a brown suit raising his hands in apology before a bald chief with a cigar at his desk, both under a glass dome, a boxy robot by the door.

Original artwork, not a still

Maxwell Smart

Sorry about that, Chief.

— Get Smart  ·  1965

Behind the line

What it means

Our interpretation.

It is the most casual apology in television: Max has just wrecked an operation, a door or the Chief's office, and answers with the breezy tone of a man who has stepped on someone's foot. That mismatch is the joke, and the speed at which people adopted it, even astronauts, shows how well it fits everyday small failures. It still works as the polite way to shrug off a mess.

Context reviewed

In context

Spoilers for Get SmartShow the scene

Maxwell Smart's all-purpose apology to his boss, Chief of CONTROL, whenever he has blundered, which in Get Smart is most weeks. According to the fan episode guide it began as a bare "Sorry about that" in the second episode, "Diplomat's Daughter" (25 September 1965), and only gained "Chief" in "Now You See Him, Now You Don't" (16 October 1965). Producer Leonard Stern said it was an accident the cast fell into rather than a planned catchphrase. The guide adds that a Gemini astronaut used it after a mistake in late 1965, which helped it spread.

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