Pop-art comic illustration of a heavy-set older man in a cardigan, fists clenched and face turned up in a shout, red rage lines behind him in a bright yellow 1990s kitchen while a woman watches from the doorway.

Original artwork, not a still

Frank Costanza

Serenity now!

— Seinfeld  ·  1989

Behind the line

What it means

Our interpretation.

Frank's bellow is a fake calm that sounds exactly like rage, and that contradiction made it the best-known shout in the show. It is what you say through your teeth when the printer jams, and the full joke, "serenity now, insanity later", is what people reach for when someone is bottling things up.

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In context

Spoilers for SeinfeldShow the scene

In "The Serenity Now" (Seinfeld, season 9, first aired October 9, 1997), Frank Costanza has taken up a mantra to keep his blood pressure down: shout "Serenity now!" whenever it threatens to rise. He is selling computers from his garage, with George and old rival Lloyd Braun on his sales staff. Lloyd warns George that the mantra only bottles up anger, and gives the other half of the saying: "insanity later." He is proved right when Kramer, who has also been using it, finally explodes and smashes George's computers. Steve Koren wrote the episode.

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