Two men sit on a couch in a mustard-toned New York apartment, one leaning in with a finger raised mid-argument.

Original artwork, not a still

George Costanza

Jerry, just remember, it’s not a lie if you believe it.

— Seinfeld • 1989

Behind the line

What it means

Our interpretation.

George, the least honest man on television, hands over his one real skill as if it were a technique anyone could learn. The rule is funny because it is also true to how people talk themselves into things, and the episode's own joke is that Jerry, who is not George, cannot do it. It is now quoted online whenever someone describes sincere self-deception, politicians included.

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In context

Spoilers for SeinfeldShow the scene

In "The Beard" (Seinfeld, season 6, NBC, 9 February 1995, written by Carol Leifer), Jerry's new girlfriend Sgt. Cathy Tierny, a police officer, wants him to take a lie detector test at the station to find out whether he secretly watches Melrose Place. He insists he does not, but he does. He asks George how to beat the polygraph. George, who has just stopped wearing his toupee, gives his rule: a lie is not a lie if you believe it. Jerry sits the test anyway and cracks under questions about the show's plot twists.

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