Painterly weathered signpost with opposing blank arrows in cracked dry ground.

Original artwork, not a still

Mostly Harmless • 1992

Douglas Adams

The main town was called OhWell. There weren’t any other towns to speak of. Settlement on NowWhat had not been a success and the sort of people who actually wanted to live on NowWhat were not the sort of people you would want to spend time with.

Behind the line

What it means

Our interpretation.

The discouraging place names prepare the reader for an account of failed settlement. The final observation makes the population another reason to avoid the place: wanting to live there becomes a mark against the residents. Description and judgment combine to make the failure seem thoroughly uninviting.

Context reviewed

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