Characters
You know, there's a difference between like and love. I like my Skechers but I love my Prada backpack.
— Bianca ‧ 10 Things I Hate About You

Behind the line May contain spoilers.
Our reading
An editorial interpretation.
The speaker distinguishes mild liking from real love using a shopping comparison: everyday sneakers are merely liked, while a designer backpack is loved. The example is lightly comic and a little materialistic, using possessions to draw a serious-sounding line between affection and passion.
Context reviewed