
Original artwork, not a still
Don't dream it, be it.
— The Rocky Horror Picture Show • 1975
Behind the line
What it means
Our interpretation.
Frank's whole philosophy fits in five words: do not imagine the person you want to be, become them. It is the film's tagline and the cry of its midnight-screening culture, where audiences dress as the characters and act along with the film. The line says that fantasy is not a rehearsal.
Context reviewed
In context
Spoilers for The Rocky Horror Picture ShowShow the scene
In Frank-N-Furter's castle, the mad scientist from Transsexual, Transylvania hosts a floor show. Columbia, Rocky, Brad and Janet perform routines in lingerie under his direction, moving from 'Rose Tint My World' into 'Don't Dream It, Be It', in which Frank entices them to lose all inhibition. It leads into 'Wild and Untamed Thing', until Riff Raff and Magenta arrive in spacesuits with ray guns. 'Don't Dream It, Be It' is also one of the film's taglines.
Sources (2)
- Wikipedia: The Rocky Horror Picture ShowPlotReference checked
- Wikiquote: The Rocky Horror Picture ShowDr. Frank N. Furter and Taglines sectionsReference checked
Context reviewed





