Three children on a living-room rug point and shout at a TV showing a black creature silhouette on a yellow burst.

Original artwork, not a still

Eyecatch quiz

Who's that Pokémon?

— Pokémon • 1997

Behind the line

What it means

Our interpretation.

The question turned watching into a game: fans learned to name monsters by outline, and the answer arrived right after the break. It is the best-known piece of Pokémon's catch-them-all mindset, and the phrase is still used to challenge anyone who can't place a silhouette, in games, memes and quizzes. The format was copied so widely that the words now mean a guessing game of any kind.

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In context

Spoilers for PokémonShow the scene

The question belongs to a segment that ran across the Pokémon anime of the late 1990s. In the English dub, "Who's That Pokémon?" was used from the first episode, "Pokémon - I Choose You!", to the early Advanced Generation episodes, before returning for Black & White after about seven years. A silhouette of a Pokémon is shown before the commercial break, and the name is revealed after it with the cry; the cast shout it out. The very first silhouette, in the first English episode, was Pikachu. The Japanese version is called Dare da? (Who is it?).

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