You were expecting me to be a man. My father was, too.

More from Mad Men

• Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.
• All I have is a crush-proof box, and four out of five dead people smoked your brand.
• People were buying cigarettes before Freud was born.
• You know the rules, I don’t make plans and I don’t make breakfast.
• ...but you're the only person I knew who lived here in the city.
• Guess what, guess what!