An old professor in a lab coat raises a finger at his desk beside three red-and-white capture balls.

Original artwork, not a still

Professor Rowan

There's a time and place for everything, but not now!

— Pokémon Diamond and Pearl ‧ 2006

Behind the line

What it means

Our interpretation.

It is the Pokémon games' stock rebuke for being too eager, a mentor's gentle reminder that the world has rules even when you have a bag full of items. The joke is that a famous scientist still follows you around to nag. Fans tend to remember the line as Oak's, because Oak is the face of the franchise's professors and the scold, in some wording, runs through the whole series.

Context reviewed

In context

Spoilers for Pokémon Diamond and PearlShow the scene

This is the Pokémon professor's scolding for using an item at the wrong moment, and the games hand it to different professors. Professor Oak's version in Red, Blue and Yellow reads 'This isn't the time to use that!' The wording 'There's a time and place for everything! But not now.' belongs to Professor Rowan in the Sinnoh games (Diamond and Pearl, Japan 28 September 2006, North America 22 April 2007; Platinum followed). There it appears framed as Rowan's words echoing in the player's head when the game blocks an item, as when a Diamond and Pearl player tries to get past the Cycling Road gate without riding a bike (the Bulbapedia page quotes it as the response). Sun and Moon give the same scold to Professor Kukui, with a variant ending: 'but this ain't it'.

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