A pig-snouted creature offers rupees across a table between two fires in a dark 8-bit-style cave as a small green-clad hero stands at the entrance.

Original artwork, not a still

Moblin

It's a secret to everybody.

— The Legend of Zelda ‧ 1986

Behind the line

What it means

Our interpretation.

The joke is in the logic: a secret is the opposite of something announced to the whole world, so a cave Moblin shouting it at the player is peak early-Nintendo translation charm. It works as a wink for hidden things in any game, and Zelda's own writers keep passing the phrase between characters as a running in-joke.

Context reviewed

In context

Spoilers for The Legend of ZeldaShow the scene

In the original The Legend of Zelda on the NES, most Moblins are spear-throwing enemies, but a few hide in secret caves across Hyrule. Walk into the right spot, often by burning a bush or bombing a wall, and a friendly Moblin inside gives Link rupees. The one in the far north-east of the map offers 100 rupees on one condition, that nobody hears about it. His only line is the all-caps text of the game, "It's a secret to everybody." Later Zelda games reused the phrase for characters who ask Link to keep quiet, including Kafei in Majora's Mask and a castle guard in Ocarina of Time.

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Context reviewed

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