A clean-cut student in a letterman jacket holds up his hand in refusal before a patriotic star shield.

Original artwork, not a still

FBI arcade attract screen

Winners don't use drugs.

— Winners Don't Use Drugs • 1989

Behind the line

What it means

Our interpretation.

A government public-service announcement that accidentally became part of arcade nostalgia. Kids saw it on every cabinet, so it turned into the unofficial sign-off of 1990s attract screens, remembered as much for the stern FBI seal as for the message. Fans quote it with a grin, and it is a favourite ironic caption for anything done in the name of winning.

Context reviewed

In context

Spoilers for Winners Don't Use DrugsShow the scene

"Winners Don't Use Drugs" was an anti-drug slogan shown in the attract mode of arcade games imported into North America from 1989 to 2000. FBI Director William S. Sessions announced the programme at a press event on January 10, 1989, in cooperation with the American Amusement Machine Association, which agreed to require the message in its machines; the screen carried the FBI seal and Sessions' name. After Sessions was dismissed in July 1993 the credit became a plain "FBI Director". By 1995 the slogan appeared in fewer new machines, and it was phased out in 2000. Double Dragon was among the first games named as carrying it.

Sources (1)

Context reviewed

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