Original artwork, not a still
Joi, Blade Runner 2049
You look lonely. I can fix that.
— Blade Runner 2049 · 2017
Behind the line
What it means
Our interpretation.
An apparently personal offer is revealed as a message that can be sold to anyone. The scene leaves K to decide what value his own experiences can retain within that knowledge.
Context reviewed
In context
Spoilers for Blade Runner 2049Show the scene
In Blade Runner 2049, K encounters a giant Joi advertisement after learning that his belief about his own birth was mistaken. The hologram addresses him with a commercial version of the intimacy he associated with his own Joi. Its familiar pet name makes the encounter especially painful.
Sources (4)
- Giant hologram encounter after K learns he is not the child — reference 1Giant hologram encounter after K learns he is not the child; wording and sceneReference checked
- Giant hologram encounter after K learns he is not the child — reference 2Giant hologram encounter after K learns he is not the child; wording and sceneReference checked
- Giant hologram encounter after K learns he is not the child — reference 3Giant hologram encounter after K learns he is not the child; wording and sceneReference checked
- Giant hologram encounter after K learns he is not the child — reference 4Giant hologram encounter after K learns he is not the child; wording and sceneReference checked
Context reviewed
