In black and white, an old man's hand on a bedcover lets a snow globe slip from his fingers in a vast dark bedroom.

Original artwork, not a still

Charles Foster Kane

Rosebud...Rosebud...

— Citizen Kane ‧ 1941

Behind the line

What it means

Our interpretation.

Rosebud is the film's mystery and its joke at once: a dying man's last word that a whole newsreel staff cannot decode, because a sled is a childhood he lost when he was taken away from his mother. It has become the shorthand for the one small thing behind a big life, and for any film twist spoiled. Co-writer Herman Mankiewicz said the word came from his own life; Gore Vidal later claimed it was Hearst's pet name for Marion Davies.

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In context

Spoilers for Citizen KaneShow the scene

Citizen Kane opens in 1941 with newspaper tycoon Charles Foster Kane dying alone in his mansion Xanadu, whispering one word: "Rosebud". A newsreel producer sends reporter Jerry Thompson to find out what it meant. Thompson interviews Kane's banker, his friends, his second wife Susan and his butler Raymond, who tells him Kane said it again when he found a snow globe in Susan's old bedroom. Thompson never solves it; only the audience sees, in the last shot, workers burning a childhood sled whose maker's name is Rosebud.

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