Painting: three huge shark shapes loom outside the round portholes of a rusty sunken submarine, sea mines glowing inside.

Original artwork, not a still

Bruce

Fish are friends, not food.

— Finding Nemo ‧ 2003

Behind the line

What it means

Our interpretation.

It is a recovery-group joke turned into a mantra: a predator reciting a motto he plainly does not trust himself to keep. The comedy is that everyone in the room, including Bruce, is one drop of blood from a relapse. People use it for any struggle with temptation, and it is the film's best-known gag about villains who are trying to be good.

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In context

Spoilers for Finding NemoShow the scene

In Finding Nemo (2003), Marlin the clownfish and Dory the blue tang attend a meeting of sharks who are trying to give up eating fish. It is led by Bruce, a great white, and opens with a pledge: he says he is a nice shark, not a mindless eating machine, and that to change his image he must change himself. Then comes the slogan, with a prickly exception for dolphins. The meeting goes wrong when Marlin accidentally hurts Dory and Bruce smells her blood. Bruce is named after the nickname of the mechanical shark in Jaws.

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