At dawn on a Portuguese beach, Bond in a soaked dinner jacket stands over two dazed attackers and a pair of abandoned shoes while a red car speeds away along the coast.

Original artwork, not a still

James Bond

This never happened to the other fellow.

— On Her Majesty's Secret Service  ·  1969

Behind the line

What it means

Our interpretation.

It is the most famous wink in the series: the film admitting out loud that the face has changed and daring the audience to mind. It is a joke about Bond losing the girl, and also an apology that Lazenby never quite had to make. Fans use it whenever a replacement steps in, and it remains the series' first and best fourth-wall break.

Context reviewed

In context

Spoilers for On Her Majesty's Secret ServiceShow the scene

On Her Majesty's Secret Service (1969) is George Lazenby's only film as Bond, and it has to introduce a new face after Sean Connery. In the opening scene Bond rescues a woman from drowning on a beach. She is Tracy, and while he fights off two attackers she drives away without a word. Bond turns to the camera and says the line. The producers deliberately inserted this and other reminders that it was the same Bond, among them a credits montage of earlier films and objects from earlier missions in his office.

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