People
The regular early morning yell of horror was the sound of Arthur Dent waking up and suddenly remembering where he was.
— Douglas Adams ‧ Life, the Universe and Everything

Behind the line May contain spoilers.
Our reading
An editorial interpretation.
Waking up brings an immediate memory of where Arthur Dent is, followed by a yell of horror. Calling the sound regular turns alarm into a morning routine. The comic contrast lies between the familiar rhythm of getting up and a reaction that would ordinarily signal something exceptional.
Context reviewed