A small retro television with a pink screen, a toy lightning bolt on top, and a bowl of popcorn beside it.

Original artwork, not a still

H. L. Mencken

No one ever went broke underestimating the taste of the American public.

Behind the line

What it means

Our interpretation.

The speaker offers a sour maxim: nobody has lost money by betting that American audiences will prefer the cheap and crude. It is a jab at mass taste, and equally at the businesses that profit from it, since lowering standards is presented as the dependable route to financial success.

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