A black toy car sits in a row of empty pastel-colored parking spaces viewed from above on gray ground.

Original artwork, not a still

Henry Ford

The customer can have any color he wants so long as it’s black.

Behind the line

What it means

Our interpretation.

A promise of complete choice ends with just one option. The condition that every color must be black cancels the freedom offered at the start. The joke makes a firm limit sound like generosity.

Context reviewed

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