Rows of early personal computers with green screens fill a 1980s warehouse hall as a speaker addresses the crowd under coloured stage lights.

Original artwork, not a still

Stewart Brand

Information wants to be free.

Behind the line

What it means

Our interpretation.

Quoted alone it sounds like a rallying cry for open source and file sharing, but Brand's point was a paradox: the same fact pulls its price up and down at once. Cut in half it became a slogan for the free-software movement, the hacker ethic and every argument about piracy since. The missing first half is what makes the line honest.

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In context

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Stewart Brand said it at the first Hackers Conference in November 1984, a gathering whose guest list came from Steven Levy's new book Hackers. Brand was describing a tension, not a slogan: information wants to be expensive because it is so valuable, and it wants to be free because the cost of getting it out keeps falling. The Washington Post covered the conference on 18 November 1984, and the exchange was printed in Brand's Whole Earth Review in May 1985.

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