A lone figure stands at the centre of a night-time stadium beneath a glowing web of light strands joining hundreds of shining points.

Original artwork, not a still

Tim Berners-Lee

This is for everyone.

Behind the line

What it means

Our interpretation.

It condenses the founding promise of the web: no licence, no gatekeeper, a tool open to anyone with a connection. Said in front of a worldwide audience at a sporting festival, it doubled as a reminder to keep the web open. It has since become shorthand in open-web and net-neutrality arguments.

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In context

May contain spoilersShow the scene

The 2012 London Olympics opening ceremony honoured Tim Berners-Lee as the inventor of the World Wide Web. He appeared in the stadium working at a vintage NeXT computer, and the words "This is for everyone" shone in lights attached to the audience's seats. Berners-Lee tweeted the same phrase, with hashtags for the Olympics, the web foundation and the W3C, on 28 July 2012. In 2025 he used it as the title of his book about the web.

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