
Original artwork, not a still
Misattributed to Vince Lombardi
Winners never quit and quitters never win.
Behind the line
What it means
Our interpretation.
The slogan is the locker-room mantra at its simplest: persistence equals victory, and stopping equals failure. Because Lombardi became the patron saint of American coaching, the line has attached itself to him on posters and slides. Godin's rebuttal, that winners quit the wrong things at the right time, is nearly as famous as the maxim.
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In context
May contain spoilersShow the scene
The saying is a folk maxim rather than a documented line from Vince Lombardi, the Green Bay Packers coach. It is widely credited to him: Seth Godin opens his book The Dip by quoting a version of it as Lombardi's and then dismissing it as bad advice. Wikiquote's Lombardi page does not list it among his sourced sayings, and no speech, interview or book was found with Lombardi saying it. The site keeps the popular wording, "winners never quit and quitters never win".
Sources (2)
- Wikipedia: The Dip (book)SynopsisReference checked
- Wikiquote: Vince LombardiMisattributed sectionReference checked
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