Illustration of a 1970s game-show studio in red and blue stripes, a contestant in flares running down the aisle with arms raised as the crowd cheers, prizes and a car on a glittering turntable.

Original artwork, not a still

Johnny Olson

Come on down!

— The Price Is Right · 1972

Behind the line

What it means

Our interpretation.

Two words that became a promise: at any moment, an ordinary person in a T-shirt and a name badge could be pulled out of the crowd and onto television. The delirium of the contestants running down the aisle, usually in a state of joyful panic, is half the show's appeal. The phrase is now used for anyone summoned to the front of a room, and it has outlived the announcer who made it famous.

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In context

Spoilers for The Price Is RightShow the scene

The Price Is Right, the 1972 CBS revival with Bob Barker as host, opens by calling four people from the studio audience to the front rows behind the bidding lecterns. Announcer Johnny Olson reads out each chosen contestant's name and then adds the call, "Come on down!", and the person runs down the aisle to Contestants' Row. Olson had the job from the first show until his death in 1985, and also warmed up the audience before taping. His successors Rod Roddy, Rich Fields and George Gray kept the call, so the same two words have opened the show for more than fifty years.

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