Characters
No no, I'm not drinking, I'm not bloody drinking.
— Edina ‧ Absolutely Fabulous
Behind the line May contain spoilers.
Our reading
An editorial interpretation.
Edina insists, twice, that she's not drinking, adding "bloody" for emphasis. The repeated denial does the opposite of reassuring, so it reads as protesting too much, and the comedy comes from the vehemence, which invites the listener to doubt it.
Context reviewed