Amity officials cluster on the back of a small ferry crossing a sunlit New England harbour.

Original artwork, not a still

Mayor Larry Vaughn

It's all psychological. You yell 'barracuda,' everybody says, 'Huh? What?' You yell 'shark,' we've got a panic on our hands on the Fourth of July.

— Jaws  ·  1975

Behind the line

What it means

Our interpretation.

Vaughn understands the power of a frightening word but uses that insight to sidestep the danger it names. His argument substitutes managing an audience’s reaction for addressing what has happened.

Context reviewed

In context

Spoilers for JawsShow the scene

On Amity’s ferry, Mayor Vaughn tries to dissuade Brody from closing the beaches. His comparison of two shouted fish names treats the public’s reaction as the central problem. Brody is being pressed to consider the resort’s reputation while a possible shark attack demands action.

Sources (5)

Context reviewed

Share this quote