A man in a black suit stands with his back to us in a shabby apartment, pistol held low, while three frightened young men cower on the sofa and chairs.

Original artwork, not a still

Jules Winnfield

Say 'what' again. I dare you, I double dare you, motherfucker, say 'what' one more goddamn time!

— Pulp Fiction  ·  1994

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On screen

Pulp Fiction

YouTube · Miramax

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Behind the line

What it means

Our interpretation.

It is Jules at his most theatrical: menace delivered as a language lesson, with a tantrum over a single syllable. Brett's helpless repeating of the word is what makes it funny and frightening in equal measure. Fans quote it whenever someone gives a nervous non-answer, and "say what again" has become a standing joke that needs no explanation.

Context reviewed

In context

Spoilers for Pulp FictionShow the scene

In the opening story, Jules Winnfield and Vincent Vega have come to Brett's apartment to take back Marsellus Wallace's briefcase. Brett and his friends are caught at breakfast over cheeseburgers, and Jules leans on Brett with a run of questions about where he is from and what Marsellus looks like. Each time Brett stammers back a nervous "what?", Jules grows angrier, and this is where he dares him to say it again. Brett manages "He's bald", and Jules turns to the question of whether Marsellus looks like a bitch.

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