At a Sardinian harbour at sunset, Q in a tweed suit studies a gadget beside a white Lotus Esprit, an easel sketch of a car-submarine beside him, as Bond waits by the sea.

Original artwork, not a still

Q

Now pay attention, 007.

— The Spy Who Loved Me ‧ 1977

Behind the line

What it means

Our interpretation.

Q's whole job is this sentence: a mild-mannered engineer begging the world's least careful man to look after the toys. It works because Bond never does, and the joke ran for thirty years of Llewelyn's tutting. When a new Q takes over, "pay attention" is the phrase fans listen for, proof that the lab scene is still the franchise's most reliable running gag.

Context reviewed

In context

Spoilers for The Spy Who Loved MeShow the scene

The Spy Who Loved Me (1977). On Sardinia, Q delivers Bond's new Lotus Esprit by ferry, and Anya Amasova greets him as Major Boothroyd. Desmond Llewelyn's Q opens the briefing with this line and a warning to take great care of the equipment, but Bond cuts him off by asking whether he has ever let him down. Q answers "Frequently." Llewelyn played Q in 17 Eon films between 1963 and 1999, and "pay attention" became the quartermaster's calling card; it comes back in The World Is Not Enough.

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