Original artwork, not a still
It’s a dog eat dog world, and I’m wearing Milkbone underwear.
— Cheers ‧ 1982
Behind the line
What it means
Our interpretation.
The phrase dog eat dog makes competition sound ruthless. Wearing something made of dog treats would make the speaker an especially tempting target. The absurd image turns a familiar complaint about a harsh world into a joke about being badly equipped for it.
Context reviewed
