Two workers in caste uniforms tend rows of glass bottles on a conveyor in a gleaming white hatchery, a sun emblem on the wall.

Original artwork, not a still

Brave New World  ·  1932

The World State's motto, Brave New World (1932)

Community, Identity, Stability.

Behind the line

What it means

Our interpretation.

Three nouns that sound like a corporate or government slogan, and each one names something the novel's people have paid for. Community means nobody is ever alone, identity means a caste and a batch number, stability means no one can want what the machine does not supply. Readers quote it as shorthand for a comfortable society that has traded the individual away, and it hangs over the first page like a sign on a door.

Context reviewed

In context

Spoilers for Brave New WorldShow the scene

The World State's motto appears in the first chapter of Brave New World (1932), displayed on a shield above the entrance to the Central London Hatchery and Conditioning Centre, the building the novel opens on. Soon after, the Director of Hatcheries and Conditioning shows a group of students around and cites it as the planetary motto, delighted by the cloning process that turns one egg into as many as ninety-six identical twins working ninety-six identical machines. Mustapha Mond, the World Controller for Western Europe, later defends the same ideal of community, identity and stability to John the Savage.

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