Original artwork, not a still
Brave New World · 1932
A hypnopaedic slogan, Brave New World (1932)
Ending is better than mending.
Behind the line
What it means
Our interpretation.
Throw it away and buy another: the slogan is the World State's economy in five words, from a society that treats waste as a civic duty and repair as backward. Readers quote it as the sharpest short statement of consumerist conditioning, and as Huxley's joke about advertising.
Context reviewed
In context
Spoilers for Brave New WorldShow the scene
One of the sleep-teaching slogans of the World State in Brave New World (1932). The novel explains that children of every caste are fed such phrases by recorded voices as they sleep, a method called hypnopaedia, so that the social attitudes the State wants are fixed in them before they can reason. This one encourages the throwing away of old things in favour of buying new, in a society built on constant consumption. A quotation collection places it in Chapter 3.
Sources (2)
- Brave New World (Wikipedia)Themes and setting: hypnopaediaReference checked
- Brave New World quotes (Gracious Quotes)Chapter 3 entriesReference checked
Context reviewed
