A spiky-haired young man in a red jacket throws up his hands in desire at a glowing slim phone in a futuristic shop window, a queue of aliens and robots behind him.

Original artwork, not a still

Philip J. Fry

Shut up and take my money!

— Futurama ‧ 1999

Behind the line

What it means

Our interpretation.

Fry's instant, wallet-first surrender is a joke about launch-day hype, and it lands because he does it before anyone has told him the price. The phrase escaped the show completely and became the stock caption for any product, game or idea that people want so badly they would pay before hearing the details.

Context reviewed

In context

Spoilers for FuturamaShow the scene

In "Attack of the Killer App" (Futurama, season 6, aired July 1, 2010 on Comedy Central; written by Patric M. Verrone), the Planet Express crew sees a commercial for MomCorp's new eyePhone and decides to ditch their old gadgets. Leela says they will buy them "online", which Fry learns means queueing at the store across the city. At the Mom Store he gives in to the pitch with the line. The eyePhones turn out to be a data-harvesting scheme by Mom, and the episode ends with crowds trudging zombie-like to her store for the next model.

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