Behind the line
What it means
Our interpretation.
It is a brand pledge in four words: a reader choosing a comic is told to choose Marvel, and to feel like part of the club for doing it. Lee's gift was making a publisher sound like a gang of friends, and this was the chant of that gang. It still turns up on fan buttons, covers and anniversary art whenever Marvel wants to sound like the Bullpen of the sixties.
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In context
Spoilers for Marvel ComicsShow the scene
"Make Mine Marvel" is Stan Lee's rallying cry for the company, popularised in the Marvel Bullpen Bulletins pages that ran in the comics through the 1960s alongside "Excelsior!", "'Nuff said" and "True Believer". Lee used the Bulletins to chat with readers and needle rival publishers, and the slogan became a sign-off and banner line. It was also stamped on the buttons in the Merry Marvel Marching Society fan-club kit, which swapped its earlier "I Belong" button for a "Make Mine Marvel" one. There is no single scene: it is a recurring house sign-off, not a line spoken by a character.
Sources (2)
- Wikipedia: Marvel ComicsStan Lee and the Bullpen Bulletins sectionReference checked
- Marvel Database: Merry Marvel Marching SocietyMembership sectionReference checked
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