In a 1960s comic-book bullpen walled with colourful pinned-up pages, a figure in shirtsleeves raises a fist at a window over the Manhattan skyline at sunset.

Original artwork, not a still

Stan Lee

Excelsior!

Behind the line

What it means

Our interpretation.

One Latin word meaning "ever upward" became the cheeriest catchphrase in comics. It was Lee's way of treating readers as friends in a club, and it fits a house style built on hype and exclamation marks. Fans shout it back at conventions, it closes his cameos in the Marvel films, and it stays shorthand for his boundless, salesman's optimism.

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In context

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From the 1960s, Stan Lee closed his monthly "Stan's Soapbox" column on Marvel's pages with one word: "Excelsior!" The Soapbox was his chatty editorial to readers, and the sign-off carried over into his promotional writing. It was still turning up in Marvel comics in January 1992, and it gave its name to his 2002 autobiography, Excelsior!: The Amazing Life of Stan Lee. The word is also the motto of New York State, Lee's home state.

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