A 1970s newsman reaches into a glowing wood-panelled cabinet of cologne bottles for a black bottle with a panther on it, as a colleague watches.

Original artwork, not a still

Brian Fantana

Sex Panther by Odeon. It's made with bits of real panther, so you know it's good. Sixty percent of the time, it works every time.

— Anchorman: The Legend of Ron Burgundy · 2004

Behind the line

What it means

Our interpretation.

Brian's sales pitch is confidence outrunning logic: the ingredient list is a warning, the statistic is nonsense, and he delivers both with total conviction. That is why "60% of the time, it works every time" escaped the film as a general-purpose joke about dodgy odds, and why Sex Panther is still the series' best-known running gag.

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In context

Spoilers for Anchorman: The Legend of Ron BurgundyShow the scene

In Anchorman: The Legend of Ron Burgundy (2004), Ron Burgundy has just talked the new anchor Veronica Corningstone into a date and is getting ready, picking a cologne with Brian Fantana. Ron lists London Gentleman and Blackbeard's Delight, but Brian insists she gets something special: Sex Panther by Odeon, illegal in nine countries and made with bits of real panther. Ron says it smells like pure gasoline. Brian replies that studies show it works sixty percent of the time, every time, and goes off to try it on Veronica, who recoils in disgust.

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