
Original artwork, not a still
Sex Panther by Odeon. It's made with bits of real panther, so you know it's good. Sixty percent of the time, it works every time.
Behind the line
What it means
Our interpretation.
Brian's sales pitch is confidence outrunning logic: the ingredient list is a warning, the statistic is nonsense, and he delivers both with total conviction. That is why "60% of the time, it works every time" escaped the film as a general-purpose joke about dodgy odds, and why Sex Panther is still the series' best-known running gag.
Context reviewed
In context
Spoilers for Anchorman: The Legend of Ron BurgundyShow the scene
In Anchorman: The Legend of Ron Burgundy (2004), Ron Burgundy has just talked the new anchor Veronica Corningstone into a date and is getting ready, picking a cologne with Brian Fantana. Ron lists London Gentleman and Blackbeard's Delight, but Brian insists she gets something special: Sex Panther by Odeon, illegal in nine countries and made with bits of real panther. Ron says it smells like pure gasoline. Brian replies that studies show it works sixty percent of the time, every time, and goes off to try it on Veronica, who recoils in disgust.
Sources (3)
- Anchorman (2004) transcript, Springfield! Springfield!Brian Fantana's cologne sceneReference checked
- Anchorman quotes, Anchorman WikiBrian Fantana cologne exchangeReference checked
- Sex Panther, Anchorman WikiPage summaryReference checked
Context reviewed





