A moustached news anchor in a burgundy suit leans on a poolside bar at a 1970s party, talking to an unimpressed blonde woman.

Original artwork, not a still

Ron Burgundy

I'm kind of a big deal.

— Anchorman: The Legend of Ron Burgundy  ·  2004

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Anchorman: The Legend of Ron Burgundy

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Behind the line

What it means

Our interpretation.

The joke is the gap between how Ron sees himself and how little the line does for him: he is the most important man in the room only in his own head, and the boast gets no smaller as it goes on. As a pattern it is endlessly useful, which is why 'I'm kind of a big deal' is the standard self-aware brag, shouted ironically by people who are nothing of the kind.

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In context

Spoilers for Anchorman: The Legend of Ron BurgundyShow the scene

In Anchorman, San Diego's top-rated newsman Ron Burgundy tries to charm Veronica Corningstone, the new ambitious reporter who has just joined the Channel 4 team. When she makes to leave, he asks if she knows who he is. She does not. He fumbles for the words, announces he is kind of a big deal, and when she answers coolly, he adds that people know him and that he is very important. He then lists his many leather-bound books, his apartment smelling of rich mahogany, and his friendship with Merlin Olsen. Will Ferrell plays Ron in the 2004 film he co-wrote with director Adam McKay.

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