Movies
Losers are people who are so afraid of not winning, they don't even try.
— Grandpa ‧ Little Miss Sunshine

Behind the line May contain spoilers.
Our reading
An editorial interpretation.
Here a loser is redefined: it's not someone who fails, but someone so scared of not winning that they never attempt anything. The definition shifts the label from outcome to nerve, so trying and falling short doesn't count.
Context reviewed