In the world of advertising, there’s no such thing as a lie. There’s only expedient exaggeration.

More from North by Northwest

• So horribly sad. How is it I feel like laughing?
• You gentlemen aren’t really trying to kill my son, are you?
• That’s funny, that plane’s dustin’ crops where there ain’t no crops.
• That wasn’t very sporting, using real bullets.
• I may go back to hating you. It was more fun.
• No. No, Mother, I have not been drinking. No. No. These two men, they poured a whole bottle of bourbon into me. No, they didn’t give me a chaser.