A man in a black suit, a dark silhouette, holds up a burger by a coffee table while three young men sit frozen on a sofa in a yellow apartment.

Original artwork, not a still

Jules Winnfield

This is a tasty burger.

— Pulp Fiction · 1994

Behind the line

What it means

Our interpretation.

The joke is the menace: a man holding Brett's lunch hostage and complimenting it, in a perfectly friendly voice, while the room goes cold. The line sells the whole Jules persona in four words, and it is why a made-up Hawaiian burger chain is now part of the film's lore for fans.

Context reviewed

In context

Spoilers for Pulp FictionShow the scene

Jules Winnfield and Vincent Vega arrive at the apartment of Brett, a young man who has crossed their boss, Marsellus Wallace, and find him and his friends eating breakfast. Jules asks what they are having, and when Brett says it is cheeseburgers from Big Kahuna Burger, Jules asks to try one, takes a bite and delivers this verdict before offering Vincent a taste. He uses the burger as a tool to unsettle Brett before the scene turns violent. Big Kahuna burgers are an invented brand that recurs across Tarantino's films.

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Context reviewed

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