Original artwork, not a still
One more thing...
Behind the line
What it means
Our interpretation.
It is stagecraft in three words: the audience thinks the show is over, and the biggest news arrives as an afterthought. The turn became so tied to Jobs that it is now shorthand for any surprise reveal, and presenters, product launches and TV writers use it as a wink. The line itself was short, casual and carefully rehearsed to sound off the cuff.
Context reviewed
In context
May contain spoilersShow the scene
At the end of many Apple presentations, Jobs would seem to be finished, then say "one more thing" and unveil a last product, a new feature, or sometimes a band. BusinessWeek's 2006 piece on his presentation style described it as a deliberate structure: a strong opening, demonstrations in the middle, a strong conclusion, and then the encore. Wikiquote lists the phrase as one he famously used towards the end of many keynotes, citing that article.
Sources (2)
- BusinessWeek via Bloomberg: How to Wow 'Em Like Steve Jobs (6 April 2006)Section headed And One More ThingReference checked
- Wikiquote: Steve JobsEntry for 'And one more thing...'Reference checked
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