Graduates' caps fly into a blue sky beyond a stone arch on a sunlit hilltop lawn, a bicycle and a globe resting by the wall.

Original artwork, not a still

Steve Jobs

Stay hungry. Stay foolish.

Behind the line

What it means

Our interpretation.

The phrase is an instruction to stay curious and unembarrassed about not knowing, borrowed from the counterculture and handed on to a generation of founders. Jobs did not coin it; the Catalog's editors printed it first. Its afterlife is graduation cards, laptop stickers and start-up walls, and it is often credited to Jobs alone, a small case of a famous line being adopted so firmly that the original gets lost.

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In context

May contain spoilersShow the scene

Jobs closed his Stanford commencement address on June 12, 2005, with a memory from his youth: the Whole Earth Catalog, which he called one of the bibles of his generation. Its last issue, in 1974, carried a photograph of an early-morning country road on the back cover, with the words "Stay Hungry. Stay Foolish." as the editors' farewell. Jobs told the graduating class he had always wished that for himself, and now wished it for them.

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