People
I filled out an application that said, "In Case Of Emergency Notify". I wrote "Doctor"...what's my mother going to do?
— Steven Wright

Behind the line May contain spoilers.
Our reading
An editorial interpretation.
The speaker answers an emergency-contact question with the kind of person who might provide practical help. Asking what their mother would do sharpens that literal-minded response. The joke comes from treating the form as a problem to solve, rather than following its familiar social expectation.
Context reviewed