A man in a dark turtleneck and jeans stands at a lectern before a packed stadium of graduates in caps and gowns.

Original artwork, not a still

Steve Jobs

The only way to do great work is to love what you do.

Behind the line

What it means

Our interpretation.

It sounds like a motivational poster because it became one, but it comes with a cost in the speech: Jobs says it right after being publicly fired from the company he founded. The point is that passion is what survives the bad years, not that work should be fun. The line is now the default for graduation cards, LinkedIn banners and office walls, and it sits uneasily beside critics who note that not everyone has a job to love.

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In context

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Steve Jobs delivered it as the Stanford University commencement address on 12 June 2005, a speech built from three stories. The line comes at the end of the second, "love and loss": Jobs recounts being fired from Apple at 30, then starting NeXT and Pixar and eventually returning to Apple when it bought NeXT. He says that what kept him going was that he still loved what he did, then tells the graduates they have to find what they love, and that the only way to do great work is to love it. He urges them not to settle.

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