In a 1940s radio studio, an actor shouts into a ribbon microphone with a fist raised as a sound-effects man flaps a sheet, a streak of light shooting over the city outside.

Original artwork, not a still

Superman

Up, up and away!

— Adventures of Superman • 1952

Behind the line

What it means

Our interpretation.

A few syllables of take-off that told a child at a radio the hero was airborne without anyone describing it. It stuck so completely to Superman that magazines were already using "Up, Up and Awa-a-y!" in headlines about him in 1941 and 1947, and it has been his launch cry ever since, in cartoons, films and as a general cheer for anything lifting off.

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In context

Spoilers for Adventures of SupermanShow the scene

The Adventures of Superman radio serial began on New York's WOR on 12 February 1940, with Bud Collyer as both Clark Kent and Superman, and later moved to the Mutual network, running until 1951. Whenever Clark slipped away to change, Collyer dropped his voice from a high tenor to a bass for "This is a job for Superman!" Wikiquote lists "Up, up, and away!" as a recurring line of the serial, credited to its writers B. P. Freeman and Jack Johnstone, the cry that sends Superman into the air.

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