A lord in a dark fur cloak stands before a snowbound grey castle with direwolves at his side and a tattered wolf banner in the wind.

Original artwork, not a still

Eddard Stark

Winter is coming.

— Game of Thrones ‧ 2011

Behind the line

What it means

Our interpretation.

Most noble houses have mottoes that boast; the Starks' is a warning, and it sums up the whole series: the long summer is ending and the real danger is coming from the North. Ned uses it as a parent's hard lesson as much as a threat. Fans still use it as a one-line forecast of bad times ahead, and it became the show's marketing refrain.

Context reviewed

In context

Spoilers for Game of ThronesShow the scene

Ned Stark says it in the very first episode of Game of Thrones, "Winter Is Coming" (17 April 2011). A guardsman rides into Winterfell with news that a deserter from the Night's Watch has been caught, and Ned orders his horses saddled and tells Rodrik to bring Bran along. Catelyn protests that ten is too young to see such things. Ned answers that Bran will not stay a boy forever, and that winter is coming. Moments later, Ned beheads the deserter himself with the family's Valyrian-steel sword, Ice. It is also the Stark house words, and the episode's title.

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