Three jars of purple jam and one amber bottle on a checked cloth.

Original artwork, not a still

Hank Hill

If your sorority has to sell jam to buy beer, you’re drinking too much.

— King of the Hill  ·  1997

Behind the line

What it means

Our interpretation.

A rule of thumb turned into a joke about excess. If a sorority has to sell jam just to afford beer, the speaker says the drinking has gone too far. The mismatch between wholesome fundraising and heavy drinking makes the point without needing more explanation.

Context reviewed

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