Characters
Could this record-breaking heat wave be the result of the dreaded “Greenhouse Effect”? Well, if 70-degree days in the middle of winter are the “price” of car pollution, you’ll forgive me if I keep my old Pontiac.
— Kent Brockman

Behind the line May contain spoilers.
Our reading
An editorial interpretation.
Brockman considers a feared environmental effect through the pleasure of warmer weather, then uses that benefit to defend keeping his car. The price is put at a distance through quotation marks. His response measures a larger concern by whether its immediate consequences suit him personally.
Context reviewed